Promec Dental
Leading UK dentistry supplier
Established complete new brand, look & feel
Copywriting & content management
Event & exhibition consultancy
Suite of printed support materials
The brief: To initiate proactive marketing activities for the first time in 15 years in order to raise the profile of Promec Dental alongside much larger companies & competitors in their marketplace.
The client: A leading UK supplier of dental equipment and cabinetry with an outstanding reputation for exceptional customer service and a long-standing heritage in the dental industry.
Delivery:
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Development of a new Promec brand and set of brand values
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Complete rebuild of existing website including full copywriting service
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Management of the design of new print collateral including business cards, and stationery
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Development with the MD of an industry first – a modular, interactive client folder that delivered the initial proposal, CAD drawings and costings and could then be used as a business resource for the ongoing management of their Promec equipment once installed in the dental surgery
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Sourcing and design of new staff uniforms
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Marketing consultancy and support for a range of dental industry events
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Development of PR opportunities with industry magazines & dental surgery groups
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Built on, & increased the excellent reputation of Promec as an even more significant and professional player within the dental industry
Ability not to just to talk or dream, but to action the ideas
“Becky is a power house of enthusiasm, creative ideas and the ability not to just talk or dream, but to action the ideas efficiently and within budget. Promec has worked with Becky over the years to help to find us an identity, and then to tweak the brand when and where necessary as the market has changed and as we've added product and services. I would recommend Becky wholeheartedly.”
