A trio of Dorset Brands – The Langton Arms, Rawston Farm Butchery & Love Local Trust Local

The Langton Arms – a multi-award winning, gastro pub owned independently
Rawston Farm Butchery & Shop – a successful farm shop & butchery owned by the same family, supplying both the pub and many other local independent businesses
Love Local Trust Local – a food label, campaign & awards promoting Dorset food, farmers & independent producers

Tarrant Monkton & Tarrant Rawston, Dorset





The brief:

  1. Review the current marketing activities of an award-winning, gastro pub to deliver better return on investment (ROI)
  2. Build the profile & brand awareness of the farm shop & butchery
  3. Help create a new set of food & farming awards that promote & celebrate local food

The client: A successful, freehouse pub & butchery that champion rearing, sourcing and eating local Dorset meat & produce of the best possible quality and want to launch a new local food campaign, label & awards.

“Becky has been absolutely fantastic for my business. Her enthusiasm, efficiency and energy are truly remarkable. Nine years ago I asked Becky to help me re-brand and market my business on a range of media platforms. Her many years of experience in the restaurant & retail industries has been really helpful and encouraged me to transform the ways in which we promote ourselves to the general public. From press articles, social media and adverts to sponsorship, food packaging and brand & label designs; she’s a woman who will scoop you up and help you take your business forward in an exciting and stress-free way!”

Barbara Cossins, Owner & Founder

The Langton Arms, Rawston Butchery & Shop & Love Local Trust Local


  • Developing a rolling 12-month marketing plan complete with budgets
  • Commissioning web developers to re-build and re-design both the pub and butchery websites on a price sensitive budget
  • Developing a series of brochures for the various elements of the pub & butchery including weddings, butchery, holiday home and food
  • Creating a strong social media presence on Facebook, Twitter, Instagram and LinkedIn for the three businesses
  • Reviewing the current relationship with local media so that a better balance of advertising and editorial is now delivered for the same spend
  • Writing of regular editorial & PR pieces for print and online media including Farmer’s Weekly, The Observer, Stour & Avon Magazine, West Dorset magazine, The Blackmore Vale & New Blackmore Vale.
  • Writing and submission of awards entry submissions – the pub now boasts more than 20 awards (& the butchery a few too), for its food and service including Taste of Dorset and National Pub & Bar Awards
  • Helping develop & patent the concept for the Love Local Trust Local food & farming campaign, label and awards
  • Working with a local designer to create a range of online and print adverts, banners and signage for all three businesses
  • Cementing the reputation of the pub as a hub for excellent Dorset food
  • Developing and maintaining two Trip Advisor accounts for the 700 reviews received to date
  • Continuing to promote the many elements of a long-standing pub including weddings, functions, award-winning food, real local ales & spirits, B&B rooms, holiday cottages, skittle alley & much more